![]() That’s Coweta-Fayette’s goal, Phillips said. ![]() “They used to be called ‘soft skills.’ Now they are essential human skills,” she said. She said the keys to demolishing departmental silos and developing tomorrow’s leaders are empowering all employees and focusing on opening channels of communication. The future is really here now.”Ĭheryl Cran, a workplace and leadership expert, discussed how a co-op’s internal culture can shape member engagement. “We are looking at how co-ops can build a future-focused workforce that yields internal and external dividends. “Our YAME research showed us the values, interests and service expectations of young adult members, so the next step is to develop a co-op culture that can effectively meet the changing needs of the modern members,” Wetzel said. Young Adult Member Engagement Initiative will focus on co-op culture, said Holly Wetzel, NRECA senior director for marketing and member communications. The next set of resources coming this fall from NRECA’s and Touchstone Energy’s “If workers are more knowledgeable and fully understand the work of the co-op, we expect customer satisfaction to go up as well,” said Phillips. The initiative, dubbed “Vision EMC,” focuses on career development, education and the co-op business model, said Phillips, Coweta-Fayette’s vice president of communications and public relations.īut how does this translate to member engagement? Palmetto, Georgia-based co-op to develop and launch an innovative 11-month program to get employees from all departments and all generations talking to one another. “We didn’t have a safety issue we had a communication issue,” Coweta-Fayette EMC’s Chellie Phillips told a large gathering at an NRECA Annual Meeting session on the future of member engagement. NEW ORLEANS–It began as a co-op employee safety survey but ended with a plan to knock down workplace silos. ![]()
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